Our story

Hello there—so glad you’ve arrived. Pour your favorite drink, settle in… Let us whisper you our tale.
Lilywilliam began not with fabric, but with a quiet question: Could clothes carry heartbeats, dreams, playful gossip folded in each thread?
In 2023, Ashish stepped out of boardrooms and into craft fairs—where he first heard it: soft murmurs from women artisans, their hopes and jokes humming into needle and linen. From that spark we grew, hand in hand with dozens of makers, their laughter a morning chorus that fills our workshop with warmth.
We moved slow. Because beauty isn’t rushed. Our fabrics—cotton, linen—chosen with care, each scrap honored, nothing wasted. Then came the needle: days or weeks of patient hand-embroidery, soft loops and delicate petals, each whisper tucked between stitches. “Whispers in every stitch” isn’t just words—it’s every secret prayer, every shared giggle, every moment of devotion sewn into a dress. So when you hold a Lilywilliam piece, you hold living stories: imperfect, human, alive.
We’re still learning—still chasing new whispers. We treasure flaws, because true beauty lives in the heartbeat of human hands.
And you? By wearing our work, you join this circle of whispers—champion slow fashion, ethical dreams, and real connections. Thank you for listening. Welcome to Lilywilliam—lean in close; there’s a whisper just for you.